THE AGENCY COLLECTIVE
The Future of Insurance
Distribution
Where the industry's best come together.
"We meet agents and agencies where they are on their journey — whether you're just getting started or preparing for exit."
Built by agents, for agents.
Built for Every Stage
Agency Development
From launch to scale, we build agencies. Strategic planning, operational infrastructure, and growth frameworks tailored to your vision.
Carrier Contracting
Access to the industry's top carriers. Premium partnerships, streamlined onboarding, and competitive contracts.
Recruiting & Growth
Strategic agent recruiting at scale. We attract, onboard, and retain top-performing agents across the nation.
Exit & Acquisition
PE-backed paths to enterprise value. We engineer exits that maximize your life's work.
Technology & Tools
Next-gen tech stack for modern agencies. CRM, quoting, enrollment, and analytics — all integrated.
Training & Support
A combined 100+ years of industry experience, shared. Comprehensive training programs, compliance guidance, and ongoing mentorship.
The Executive Board
Board-run. Agent-operated. Industry-led.
Adam Rees
CEO & Founder
Adam Rees brings 13 years of industry-shaping experience and strategic vision to The Agency Collective. He has a proven track record of developing high-performing teams, building scalable systems, and creating cultures that drive sustained results. Adam was one of the original partners at Innovative Financial Group (IFG), scaling it from 1,000 to 20,000+ agents. He understands the industry not just from the top down, but from every seat in the room, and that perspective shapes how he leads, builds, and grows. His leadership is defined by competitive drive, an instinct for people, and an unwavering belief that the right culture and the right team can accomplish anything.
Marla Strandh
Co-Founder / President
With nearly 20 years of experience in the Medicare industry, Marla Strandh brings a rare combination of carrier-side insight and field-level expertise to her role as President of The Collective. Her career began on the carrier side with Humana, where she developed a deep understanding of product design, compliance, and the inner workings of Medicare Advantage and PDP plans. She later transitioned to the distribution side, serving in a National Sales leadership role at Innovative Financial Group (IFG), where she helped build and scale one of the largest FMO operations in the country. Marla's consultative approach to agency partnerships sets her apart. She doesn't believe in one-size-fits-all solutions — instead, she works closely with agency owners to understand their unique goals, challenges, and growth potential. Whether it's helping a startup agency establish its foundation or guiding a mature operation through restructuring or expansion, Marla operates as both a strategic advisor and advocate — working side by side with agency leaders to identify the best path forward and drive long-term success.
Ryan Radley
Chief Operating Officer
Ryan Radley brings 6+ years of operations and sales leadership experience to his role as COO of The Collective. As the founder of Radical Edge Solutions LLC, Ryan has demonstrated his ability to build and optimize operational systems from the ground up. He previously served at Innovative Financial Group, where he helped scale complex distribution operations. A U.S. Army Reserve Soldier and graduate of NC Wesleyan University with a B.S. in Organizational Leadership, Ryan combines military discipline with entrepreneurial vision to drive operational excellence across The Collective.
Vincent Farasciano
Director of Advanced Markets
Vincent Farasciano brings over 27 years of financial services experience to The Collective, where he leads the Advanced Markets initiative. Vin co-founded 4 Core Insurance Marketing and founded the independent RIA, Innovative Wealth Management. His deep expertise across life insurance, annuities, and wealth management gives The Collective a strategic edge in advanced planning and product diversification, helping partner agencies expand beyond traditional Medicare into high-value financial services markets.
Bradley Wooten
National Sales Director
Bradley Wooten is a Medicare sales leader with over 15 years of experience driving growth, developing agents, and building high-performing agency partnerships. He began his career as both a telesales agent and field broker, where he consistently exceeded sales goals while delivering exceptional member experiences. This frontline foundation gave him a deep understanding of Medicare Advantage, Medicare Supplement, and Part D products. Bradley's core strength lies in recruiting, mentoring, and developing downline agency partners into high-producing organizations. He has trained and coached agents at all levels, improving sales performance, strengthening compliance, and creating scalable growth for agencies. Known for his leadership, communication, and relationship-building skills, Bradley continues to be a trusted partner and proven driver of success in the Medicare industry.
Joe Violetta
Director of Advanced Markets and Agent Marketing
Joe Violetta is the Founder of 4 Core Financial, established in 2020 following more than two decades of distinguished success in the insurance industry. A leader for over 30 years, he has built his career around developing people and scaling teams and agencies. Joe rose to the top at Bankers Life and Casualty, serving as the Northeast's top manager for many years and ranking among the top five nationally in production for a decade. Over his career, he has mentored and developed thousands of agents, led high-performing teams across multiple states, and contributed to key leadership forums and industry committees. Beyond his professional accomplishments, Joe is deeply committed to community impact, supporting families and mentoring advisors in Medicare, long-term care, life insurance, and financial planning for more than 25 years. He serves as a Board Member of Adam's House and Vice Chairman of the Trumbull Chamber of Commerce.
Connor Van Duyn
Director of Telesales Marketing and Development
Connor Van Duyn is a Medicare industry operator and telesales expert with over eight years of experience building and scaling high-performing remote sales organizations. He has led the development of teams exceeding 100 agents, with a focus on producing high-quality business at scale through disciplined systems, training, and compensation design. As a partner at Clear Path Coverage, Connor focuses on scalable growth, operational infrastructure, and strategic partnerships within Medicare distribution. His work is centered on elevating the standard of telesales by bridging the gap between volume and quality, ensuring both agents and customers are better served. He is passionate about building systems that improve agent quality of life while delivering a more transparent and reliable experience for beneficiaries.
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The Agency Collective Executive Board — Coral Gables, 2026
Your Journey With Us
Getting Started
New agency setup, contracting, licensing guidance, and your first carriers. We handle the infrastructure so you can focus on selling.
Growth
Agency development and scaling. Recruiting programs, marketing systems, and production frameworks that compound over time.
Optimization
Advanced strategy, operational refinement, and technology integration. Maximize retention, streamline workflows, and build enterprise value.
Exit
PE acquisition and monetization. We engineer exits that transform your agency into generational wealth. Your legacy, maximized.
Ready to join the future
of insurance?
Whether you're starting out or scaling up, there's a place for you in The Collective.
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